Name Technology Research Association of Magnetic Materials for High-Efficiency Motors (MagHEM)
Foundation September 25, 2012
President Yoshimasa Kikuchi (Deputy General Manager, Technology and Innovation Center, DAIKIN INDUSTRIIES, LTD.)
Members Daikin Industries Ltd., JRCM, AIST, Denso Corp.,
Toyota Motor Corp., Mitsubishi Electric Corp. Meidensha Corp.
(5 Companies, 1 National Research and Development Agency, 1 Organization)
Budget 0.4 Billion Yen (FY2017)
Task R&D on Magnetic Materials for High-efficiency Motors


Technology Research Association of Magnetic Materials for High-Efficiency Motors (MagHEM)


Development of innovative high-performance magnets without rare-earth materials which exceeds current magnets with rare-earth materials in performance, high-efficiency soft magnetic materials (Iron core) for internal loss reduction, and compact high-efficiency motors


1)High-performance Neodymium magnets without Dysprosium

Target: 1.5 times in (BH)max (180℃)
2)New magnets exceeding Neodymium magnets Target: 2 times in (BH)max (180℃)
3)Low loss soft magnetic materials Target: 80% reduction in loss
4)High efficiency motors Target: 40% reduction in loss,
40% improvement in power density



(1) High-per. Neodymium magnet

around 2017
(2) New magnets around 2022
(3) Soft magnetic materials around 2017
(4)High efficiency motors around 2022


  • The Japan Research and Development Center for Metals
  • National Institute of Advanced Industrial Science and Technology
  • Daikin Industries Ltd.
  • DENSO Corporation
  • Toyota Motor Corporation
  • Mitsubishi Electric Corporation
  • Meidensha Corporation